"Beeline" launches campaign "Turn on the good in the mobile account"

The mobile operator "Beeline" in conjunction with the Charity Fund of critically ill children, "Life Line" announced the launch of online advertising campaign in support of the charity "Turn on the good in the mobile account."

The purpose of this campaign - to popularize the service monthly private donations from the mobile account to the Foundation "Life Line" to help children who require complex cardiac surgery and other high-tech treatment.

Service is the ability to send an SMS with the word "Life" to the number 7878, and confirm that you want to activate a monthly format write-downs. After that, the mobile subscriber's account under the "Mobile Payment" will be translated into 30 rubles per month to the Foundation "Life Line" for the financing necessary for the treatment of children.

After you activate the service, the subscriber will get a monthly SMS-notification c asking for consent to the transfer. To confirm that you want to transfer funds, you need to send an SMS with the number "1". Every month, you can unsubscribe from the campaign by sending an SMS with the number "0".

For subscribers of "Beeline" service is available on all tariff plans prepaid and postpaid system using "Mobile payment". For postpaid payments are made with additional prepaid account that can be created using the USSD-command * 110 * 271 #.

Technical partner of service monthly contributions to the fund "Life Line" is a payment service RURU, a subsidiary of JSC "VimpelCom".